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Performance Intelligence

The Journal

Perspectives on ad creative, attribution, and the metrics behind India’s fastest-growing brands.

Featured

ATTRIBUTION

Why COD Cancellations Are Sabotaging Your Meta Ad Optimization

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CHANNEL STRATEGY

Influencer Whitelisting Is Creating a False Sense of CAC Efficiency in Indian D2C Markets

ATTRIBUTION

Why WhatsApp Conversion Tracking Still Breaks Down After Your Latest Shopify Update

AD CREATIVE

Why Over-Produced Meta Creatives Are Killing Your Conversion Rates in India

PERFORMANCE MARKETING

The hidden impact of UPI-linked COD returns on unit economics and ad spend scaling

PERFORMANCE MARKETING

Impact of WhatsApp Business API pricing changes on high-volume retention marketing strategies

AD CREATIVE

Why static imagery is outperforming video in high-intent Indian performance creative sets

ATTRIBUTION

The limitations of pixel-based tracking during Indian seasonal sales events

ATTRIBUTION

Attribution for influencer marketing and WhatsApp traffic

DATA & ANALYTICS

Leveraging WhatsApp first-party data as a foundational signal for Meta ad targeting amid signal loss

AD CREATIVE

The Creative Fatigue Trap That’s Silently Killing Your Shopify Profitability

AD CREATIVE

Why Your Testing Strategy Is Killing Your Ad Creative Performance

ATTRIBUTION

The Ghost in the Auction: Why Meta’s Attribution is Masking Your True COD Unit Economics

AD CREATIVE

The Influencer Illusion: Why Your Top-Funnel Traffic Is Dying at the COD Checkout

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